Magazine Leaders Want Advertisers to Know: 'We're Not Dead Yet'

Magazine publishers have apparently had enough of the "print is dead" taunts from the online world. Five of them have taken the unusual step of banding together to launch a campaign to remind advertisers that magazines are a vibrant medium—and one that reaches consumers.

The organizations—Condé Nast, Hearst Magazines, Meredith Corporation, Time Inc, and Wenner Media—launched the campaign in San Francisco this morning at the Leadership/Media Conference of the American Association of Advertising Agencies. Starting next month, almost 100 titles will run ads touting the power of magazines to reach and engage audiences.

"These past few years the magazine industry has taken a beating, much of it unjustifiably so, based on the merits and the fundamentals of the media we presented today, and the blaze of innovation that has happened," Jack Griffin, president of Meredith Corporation's National Media Group, told WebNewser. "I hope that the agencies and clients that see the value of the media mix will be more confident, they’ll have a fact base to address challenges and questions, and they will have the firm sense that the magazine industry has advocates and evangelists."

The stats the mags want you to know, plus comments from Hearst Magazines president Cathie Black, after the jump.
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