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Terry Heaton
Mar 06, 2010 10:24am

Future fame (and why it’s important)

Like a lot of folks, I have a Google search RSS feed based on my name. Call it vanity or call it “reputation management,” but today’s world allows a degree of feedback never known before.
Last week, I ran into (and subsequently made friends with) a Finnish sports photographer named Kari Kuukka (also here and here). He’d just returned from the Vancouver Olympics and wrote a blog entry referencing a quote of mine that he uses on his Facebook page (see image). My Google search picked it up. I went to take a look. And now we’re Facebook friends.
This kind of thing happens more often than you might think, and it kind of freaks me out. Kari is a reader of this blog and also of my essays, which are published by The Digital Journalist. I showed the Facebook quote to Karen, and she said, “You’re famous.”
A few days later, my friend (and genius) David Weinberger posted a blog entry referring to a podcast he’d done on the subject of fame. In it, David speaks of a new form of fame that is here, thanks to the World Wide Web. In days past, “the media” determined who rose to the ranks of the famous. There was a neat, orderly process that one had to go through in order to “become” famous, but even if one followed all the right steps, the decision wasn’t based on anything other than the grace of media. He’s including Hollywood, the music industry, etc.
Today, it’s very different. The mainstream media still plays a role, but fame today is generally within smaller groups, peer groups or whatever. I think this is going to take awhile for people to accept that “fame” within smaller circles is actually fame, but I think David’s right. And not only is it more like “big fish/small pond,” the method of determining fame is very different, for the mechanisms of the Web allow for the audience – everyday people – to make the decisions on who gets to bask in the light of fame.
In Lexington this week, WLEX-TV General Manager Pat Dalbey took me to the Monday night taping of Woodsongs, a popular old-time music show that’s recorded in an old theater in downtown Lexington. One of the performers was Andy McKee, a remarkable guitar player that, well, you have to see to believe. Under the old world system, it’s unlikely Andy would be touring the country and selling CDs of his original compositions. His claim to fame? The guitar channel of YouTube, where Andy McKee’s music has been heard and seen over 72 million times. The members of YouTube vaulted McKee to fame, although it’s very unlikely his name will ever be a household word (neither will mine).
There are other stories popping up all the time. Colbie Caillat presented at the Grammies this year. Nobody ever heard of her before she put her music on MySpace. David Lehre’s work on YouTube got him a spot with MTVU, and he’s now a film producer.
So fame works in different ways today.

I first wrote about this in September of 2007 in our AR&D Media 2.0 Intel newsletter:
This is a generation unbound by the roadblocks used by the status quo to maintain their status, and I’m especially taken by the astute views of Ms. Caillat.
In an age when marketing has been elevated above content and so many songs are written and produced to a pre-ordained formula…Records these days…tend to contain one or two good tracks which you download to your computer so that you never have to listen to the rest of the album again.
The clue to the real power of J.D. Lasica’s “personal media revolution” is found in this statement, and it assigns blame for current media chaos where it belongs — with the people who used to control everything. It’s not about technology or copyright or distribution or any of the other things you read and hear about these days that are cutting into music sales; it’s about the institution producing crap.
(Ask your employees how many watch your news, and then ask them why they don’t. Be prepared for the next response.)
So what do people do when confronted with crap? They usually find another path, and that’s at the core of what’s happening around us. This is why I so strongly recommend that local media companies search their own neighborhoods for tomorrow’s employees in addition to following the more traditional paths.
We’re being disrupted by the prosumer movement, and so far, we’ve taken the wrong path in trying to defend ourselves. Steve Jobs was asked last week why Apple came out with what could be considered an iPhone killer, an iPod with everything the iPhone has except the phone. His response is telling: “If anybody is going to cannibalize us, I want it to be us. I don’t want it to be a competitor.”
So rather than wait for somebody else to embrace the prosumer movement, we need to be doing this ourselves. This is essential Media 2.0.
So to Karen’s statement about Kari putting a quote of mine on his Facebook page, yes, I may be “famous.” But my tribe is a far cry from that which produces old world “fame,” and I’m very happy for it to be that way. You see, I write to challenge my own assumptions, not necessarily to be read, so anything that comes of that is really just an ancillary benefit. Oh it makes me “feel” good to know that people notice, but that’s not my goal.
And maybe that’s what real fame is all about anyway.
(You might be interested in a Google search on “1,000 true fans” and what that means for media professionals today as they work to grow their personal brands.)

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Jack D. Lail
Mar 06, 2010 9:39am

Letter from the epicenter

Editor & Publisher Editor Mark Fitzgerald notes that with the departure of Rusty Coats from E.W. Scripps and the newspaper industry, "that's two Internet thinkers gone from the business in this young year. E&P's current Editor of the Year departed Gazette Communications in Cedar Rapids, Iowa for a digital startup in D.C."The Editor of the Year, of course, is Steve Buttry, whose wife, Mimi Johnson, perhaps, wrote the best account of his journey to the exit door.If you add just more weeks to Fritzgerald's timeline, you also get to Rusty Coats' spouse, Janet Coats, who left her job as executive editor of the Tampa Tribune in December to move to Knoxville to be with her husband. She was an innovative and forward-thinking editor who guided the newspaper through a brutal reorganization.The departures of these three and those that came before them may be a clue of the upheaval and human stress at the epicenters of change in the newspaper business, those stress points where the traditional business print model and what must be the future digital-based business model most forcibly collide.The three are part of a growing list of people I've drawn inspiration and copied "best dish" recipes from for years who have exited the newspaper business. Most have retained their love of the news business or journalism, but have moved on from "the paper." They were the pioneers pushing, pulling, cajoling their organizations and the entire industry to move into the uncharteed future. For example, Rusty Coats' colleagues in the Newspaper Association of America's Digital Media Federation voted him their "Online Innovator" in 2005.These, like those before them, began as print journalists and who became leading digital news thinkers and leaders and doers before moving on. They will be missed from an industry that badly needs them. Yes, there are young people in the newspaper industry with energy and drive and ideas and optimism for its future. There are a handful I could name in my own newsroom and several more scattered about the building, which houses both the Knoxville News Sentinel and the E.W. Scripps' newspaper division's corporate interactive group. Smart, talented, and committed people seeing a future.But there's a grim reality as well. In a recent NewsU.org seminar Mark Briggs, who himself left newspapers for a news related startup, noted "culture eats strategy for lunch" and "when you bring change back to an organization, the organization's first instinct is to crush the change."Many interesting things are happening at newspapers and they are evolving, but the incubators for the news forms of the future seem to be occurring outside the walls of traditional media companies. The really interesting things in digital news and information are happening everywhere from behemoth Google to small startups like Dave Cohn's Spot.Us or  Michael van Poppel's BNOnews. It's harder to find truly innovative efforts at traditional media companies, particularly their flagship nameplates.Among the start-ups, some of the innovation is ironically being nurtured from fortunes made in traditional media, like the Knight Foundation's initiatives. Janet Coats' new role is developing a program to fund innovative New Media journalism for the Patterson Foundation in Sarasota, Fla., which recently received a fresh $200 million in an estate settlement.It will be interesting to see where these pioneers cut new trails. Best of luck to them. All us journalists need it.

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John Robinson
Mar 03, 2010 12:07pm

John Edwards and the National Enquirer

Some people have said that local newspapers botched the John Edwards story. We let it slip through our fingers into the hands of the National Enquirer.read more

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Jim Romenesko
Mar 03, 2010 10:54am

"The news media got the direction of the Tiger Woods story right, but..."

American Journalism Review

Almost every widely reported aspect of Tiger's tale rested on a wobbly foundation, unsupported by on-the-record sourcing, says Paul Farhi. Much of what was reported relied on supposition, guesswork and innuendo, often sourced back to questionable online reports.

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Mark S. Luckie
Mar 03, 2010 10:41am

The 5 most controversial photos posted to Twitter

It doesn't take to be embroiled in a celebrity scandal these days. A surprise paparazzi photo, an incriminating voice mail or a leaked sex tape can all put a star in hot water. However, some celebrities and even regular people are getting themselves and others in trouble with the photos they post on Twitter. Here are a few of those gaffes:Scott Baio v. Michelle ObamaRepublican and "Happy Days" star Scott Baio posted the photo below of US First Lady Michelle Obama and added "WOW He wakes up to this every morning." Many Twitter users were enraged and accused Baio of being a racist among other things. Baio shot back, arguing that his wife's best friend was Black and that the photo and comment were only meant to be a joke.Meghan McCainRepublican pundit and Daily Beast columnist Meghan McCain posted what she thought was an innocent photo of herself holding up a copy of a biography of Andy Warhol and preparing for a "spontaneous night in." Her very present cleavage was too much for some to ignore and many Twitter users blasted her for posting the pic. McCain considered deleting her Twitter account altogether but ultimately just apologized and moved on.Lindsay LohanA low-cut shirt may be tame compared to Lindsay Lohan's topless photo of herself that she snapped and posted to Twitter. While this may not be the most controversial thing Lohan has ever done, it did prompt a shocked reaction from many Twitter users.NBC's Black History Month menuIs a menu of fried chicken, collard greens, and cornbread in celebration of Black History Month racist? A large number of Twitter users thought so. After musician and drummer ?uestlove posted a photo of the NBC cafeteria menu to Twitter, many called the offerings insensitive. The menu was later taken down and NBC officials apologized.Napping transit workerTo be fair, when the transit worker in Toronto took a quick catnap, he probably didn't know that his photo was being taken or that the photo would outrage many of the city's residents. The photo came on the heels of a recent fare and hike and for many the photo symbolized the poor customer service of Toronto Transit employees.Also on 10,000 Words:• 10 News photos that took retouching too far• The top 7 mistakes new Twitter users make• Landmark moments in citizen journalism
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Mark Briggs
Mar 03, 2010 10:25am

It’s time to stop ‘demonizing’ aggregation

Much has been made by mainstream media about the evils of aggregation. The ability to serve headlines to content that was produced by someone else has been held up as exhibit No. 1 for how legacy news companies are at a disadvantage when competing with pureplay (web-only) enterprises.
The fact is, aggregation existed long before the Internet. As Robert Niles accurately explains, “the newspaper industry long ago optimized the use of aggregation for its medium.”  The traditional form of aggregation in newspapers – wire services, syndicated features, letters and guest columns – doesn’t compete as well in the digital age, unfortunately.
Niles offers and analyzes several models and strategies for consideration. Which one works for you depends solely on your specific market and “where the market’s pain is: What is the community’s need?” Once you’ve identified the opportunity, “think about how you can use information that you can collect – to aggregate – to meet those needs, to alleviate that pain.”
As Niles suggests, we need to “stop demonizing aggregation.” It’s been part of the news menu – and diet – for decades. We are all publishing on a network and none of us can hope (or expect) to generate enough news and information on our own to satisfy our communities.

Related posts:KLAS-TV to roll out hyperlocal network in Las Vegas
Shopping walks at the Olympics – on your iPhone
Quality, brands and the new world of news

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yelvington
Mar 01, 2010 12:44pm

Continuing the participatory revolution

For years I've been pushing the idea of participatory journalism. If you've been thinking this is just theory, some more data has emerged that ought to get your attention:

"According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites." (San Francisco Chronicle)
"Facebook was the ­#4 source of visits to News and Media sites last week, after Google, Yahoo! and msn. ... Facebook could be a major disruptor to the News and Media category." (Hitwise analyst Heather Hopkins)
"Of the 71% of the adult population who get news online, 75% of them say they get news forwarded to them through email or posts on social networking sites. ... In addition 23% of the social networking users who get news online say they specifically get news from news organizations and individual journalists they follow in the social networking space. " (Pew Internet & American Life Project report, "Understanding the Participatory News Consumer")

News is no longer just a report. It's a conversation, a broad process in which many people contribute to varying degrees.
This is not new, but rather a restoration of normalcy that was disrupted by Gutenberg and Marconi. We humans evolved in tribes, and we digest news and information by sharing it and talking about it with our friends and family. The one-way flow that is characteristic of print and electronic broadcasting is at odds with our nature. The Internet ends that directional tyranny.
But that's only part of the change. Social filtering and recommendation are the new editors and publishers. Years ago, I said that "gatekeeping" was dead and that we would need "guides" to show us the way through the chaos of the new marketplace. Our friends and followers are now taking a prominent place in that "guide" process, displacing the "editor" and the "newspaper" product.

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Simon
Mar 01, 2010 12:32pm

Who does Glenn Reynolds of Instapundit link to most often?

It’s become well established by now that news aggregators — blogs and social news sites that link to off-site content — have enormous influence. There have been countless articles about the power of Matt Drudge and how his links and headlines drive discussion. There are sites and studies that document which domains that Matt Drudge and social news site Digg link to most often.
But what about Glenn Reynolds’ Instapundit? The site receives on average over half a million page views a day and can send so called “instalaunches,” surges of traffic that result in thousands of new readers via a single link. Many other bloggers and journalists read his site and it’s not uncommon for a linked item to receive wider coverage elsewhere. Though it’s widely known that Reynolds often links to conservative sites, he’s thought of by many to be much closer to the center than most right-wing bloggers (he would probably label himself a libertarian).
I originally set out to document which website domains Reynolds links to most often over a month-long period, but quickly discovered that his website only lets you click backward about three pages before it no longer offers the “previous entries” button. Instead, I had to settle for only four days of data, but even this relatively small data set was fascinating.
Over a period of four days spanning from February 23 to Feb. 26, Reynolds published a total of 287 links to 144 separate domains. In that small space of time, there were 26 domains that he linked to three times or more.
The two domains he linked to most often — Amazon.com (22) and Pajamasmedia.com (19) — aren’t surprising; Amazon has a referral system that allows Reynold to get a cut out of every click-through sale and Pajamas Media hosts his own blog. PJTV.com — also a Pajamas Media outlet — received a high number of links as well.
Of those domains that received three or more links, many of them were right-wing, but a few weren’t, including BoingBoing (9), Autoblog (3), New Scientist (3), Popsci.com (4), Popular Mechanics (4), Slate (3), and others. As is evident from the above list, though many Instapundit links are political in nature, he also often links to non-political stories — usually tech articles.
Below is a breakdown of all the domains Reynolds linked to three times or more:
Amazon.com — 22
pajamasmedia.com — 19
boingboing.net — 9
hotair.com — 8
reason.com — 8
althouse.blogspot.com — 7
pjtv.com — 7
jammiewearingfool.blogspot.com — 5
youtube.com — 5
corner.nationalreview.com — 4
dailycaller.com — 4
futurepundit.com — 4
popsci.com — 4
popularmechanics.com — 4
thedailybeast.com — 4
thefrisky.com– 4
legalinsurrection.blogspot.com — 3
slate.com — 3
taxprof.typepad.com — 3
technologyreview.com — 3
newscientist.com — 3
powerlineblog.com — 3
autoblog.com — 3
volokh.com — 3
washingtonexaminer.com — 3
weeklystandard.com — 3
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Mar 01, 2010 11:56am

Magazine Leaders Want Advertisers to Know: 'We're Not Dead Yet'

Magazine publishers have apparently had enough of the "print is dead" taunts from the online world. Five of them have taken the unusual step of banding together to launch a campaign to remind advertisers that magazines are a vibrant medium—and one that reaches consumers.

The organizations—Condé Nast, Hearst Magazines, Meredith Corporation, Time Inc, and Wenner Media—launched the campaign in San Francisco this morning at the Leadership/Media Conference of the American Association of Advertising Agencies. Starting next month, almost 100 titles will run ads touting the power of magazines to reach and engage audiences.

"These past few years the magazine industry has taken a beating, much of it unjustifiably so, based on the merits and the fundamentals of the media we presented today, and the blaze of innovation that has happened," Jack Griffin, president of Meredith Corporation's National Media Group, told WebNewser. "I hope that the agencies and clients that see the value of the media mix will be more confident, they’ll have a fact base to address challenges and questions, and they will have the firm sense that the magazine industry has advocates and evangelists."

The stats the mags want you to know, plus comments from Hearst Magazines president Cathie Black, after the jump.
continued...

New Career Opportunities Daily: The best jobs in media.

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Mar 01, 2010 11:56am

Magazine Leaders Want Advertisers to Know: 'We're Not Dead Yet'

Magazine publishers have apparently had enough of the "print is dead" taunts from the online world. Five of them have taken the unusual step of banding together to launch a campaign to remind advertisers that magazines are a vibrant medium—and one that reaches consumers.

The organizations—Condé Nast, Hearst Magazines, Meredith Corporation, Time Inc, and Wenner Media—launched the campaign in San Francisco this morning at the Leadership/Media Conference of the American Association of Advertising Agencies. Starting next month, almost 100 titles will run ads touting the power of magazines to reach and engage audiences.

"These past few years the magazine industry has taken a beating, much of it unjustifiably so, based on the merits and the fundamentals of the media we presented today, and the blaze of innovation that has happened," Jack Griffin, president of Meredith Corporation's National Media Group, told WebNewser. "I hope that the agencies and clients that see the value of the media mix will be more confident, they’ll have a fact base to address challenges and questions, and they will have the firm sense that the magazine industry has advocates and evangelists."

The stats the mags want you to know, plus comments from Hearst Magazines president Cathie Black, after the jump.
continued...

New Career Opportunities Daily: The best jobs in media.

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